Semantic and Contextual Online Marketing

On Gründerszene, Torge Kahl published an great overview of the targeting methods in online advertising (sorry, only in German). Obviously, I am especially interested in the contextual and semantic targeting techniques. There are some funny (well, depends on the point of view) not so adequate article placements based soley on context...

Diese Targeting-Methoden orientieren sich am Text der Webseite, auf der das Banner ausgeliefert wird. Man unterscheidet zwischen kontextuellem und semantischem Targeting.

Gründerszene: Display Marketing Mit diesen Targeting-Verfahren kommen Eure Werbebanner gut an

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