Entrepreneurship

Search Technology and Search Business

New Idea Engineering is a California based Enterprise Search Consulting company. Their homepage host an unteresting collection of texts to the business as well as to the technology of search. This includes for example:

  • Search Industrie Overview: The search industry is an ecosystem with a number of different companies and related technologies that together provide complete solutions for intranet and customer-facing content search.
  • Mergers and Acquisition Map: Like many dynamic industries, enterprise search vendors and companies with related technologies have grown not only by sales but also by acquisition and merger.
  • Anatomy of a Search Engine

 

Semantic and Contextual Online Marketing

On Gründerszene, Torge Kahl published an great overview of the targeting methods in online advertising (sorry, only in German). Obviously, I am especially interested in the contextual and semantic targeting techniques. There are some funny (well, depends on the point of view) not so adequate article placements based soley on context...

Diese Targeting-Methoden orientieren sich am Text der Webseite, auf der das Banner ausgeliefert wird. Man unterscheidet zwischen kontextuellem und semantischem Targeting.

Gründerszene: Display Marketing Mit diesen Targeting-Verfahren kommen Eure Werbebanner gut an

Delay causes syncronizity between Neurons and Hipsters

Female hipster with bike by Lorena Cupcake

The Neuroscientist Jonathan Touboul does research on hipster-alike-neurons, i.e. "they fire when every neuron around them is quiet; or they fall silent when every neuron around them is chattering." (I myself was not aware of this definition of hipster and feel quite uncomfortable hip right now, but that will pass.) And he noticed some rather interesting similarities between societies involving hipsters in general and brains involving hipster neurons in particular:

But members of society do not have immediate knowledge of cultural trends. Neither do neurons immediately recognize what other neurons are up to.

So the important term here is: immediate. There is a delay - and due to the delay, there comes syncronizity in the reaction: This is why hipsters look all the same. Read more on the mathematics behind it on io9: A Mathematical Model Explains Why All Hipsters Look The Same. Or, with a broadend focus on entrepreneurs at NoStartupHipsters: What do Neurons, Hipsters and Entrepreneurs have in common?

Facebook-Käufe von glücklichen Gründern

Mit Instagram, WhatsApp und Oculus VR hat [Facebook] in den vergangen zwei Jahren drei Firmen übernommen, die als große Hoffnungsträger in ihren Segmenten gelten. Firmen, die zum Zeitpunkt der Deals jeweils über gute Voraussetzungen verfügten, um als unabhängige Unternehmen eigenständig zu wachsen. Sowohl Jan Koum, Gründer von WhatsApp, als auch Palmer Luckey, Gründer von Oculus VR, sprachen sich kurz vor ihren jeweiligen Einigungen mit Facebook explizit gegen Exits aus. Und doch gelang es Facebook-Chef Mark Zuckerberg, die enorme Chancen vor sich sehenden Entrepreneure zur Aufgabe ihrer Unabhängigkeit zu bewegen.

Netzwertig: Facebooks Rezept für gelungene Akquisitionen: Den Gründern weiter das geben, was Gründer wollen